The New Path to Digital Business: Corporate Strategies and Cultures by Bruno Menard

The New Path to Digital Business: Corporate Strategies and Cultures

By Bruno Menard

  • Release Date: 2011-10-17
  • Genre: Entreprise et management
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Description

CIGREF is a network of 120 large companies. Its mission is “To promote Digital Culture as a source of innovation and performance.” On its 40th anniversary, CIGREF presented the ambitions of its 2015 strategic plan concerning Digital Business.
“… This book presents the New Path to Digital Business. It offers our leaders a first view on the company in the digital world, with an interpretative framework encouraging them to act and develop ambitious digital strategies. This is a unique opportunity for innovation and growth in an increasingly competitive global market. Above all it’s a matter of re-energising the creation of value-added jobs for our businesses and our future generations…”

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