This is the eBook version of the printed book.
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
A unified content strategy:
Identifies customer requirementsDefines structured content models for responsive contentDetermines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needsIdentifies the tags (metadata) for retrieval and dynamic deliveryDetermines how content should be managed throughout the entire content lifecycleDefines the governance policies to manage the content from creation to retirement