Eight principles of innovation by Landor Associates

Eight principles of innovation

By Landor Associates

  • Release Date: 2010-11-08
  • Genre: Design
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Description

New ideas and their application are the lifeblood of successful innovation. Yet paradoxically we see the same things written about innovation again and again: processes, flowcharts, rules, and guidelines. Landor Associates constantly strives to find new ideas to innovate our own and our clients’ brands. These eight principles should not be regarded as solutions, but rather as a fresh, creative approach to innovation.

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