Sport Marketing 4th Edition by Bernard J. Mullin, Stephen Hardy & William Sutton

Sport Marketing 4th Edition

By Bernard J. Mullin, Stephen Hardy & William Sutton

  • Release Date: 2014-05-08
  • Genre: Secteurs et professions
Download Now
The file download will begin after you complete the registration. Downloader's Terms of Service | DMCA

Description

Sport Marketing, Fourth Edition, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

keyboard_arrow_up