Pay-per-click advertising is considered a well-known source of profit by online experts. Because of this, every webmaster uses it to grow his business. Pay-per-click advertising is also seen as a very popular starting point for newly built websites. Here are some advantages of using pay per click:
Cost per click – Direct traffic acquisition
If we look at this price per click policy it will definitely make our eyes bulge because the price is so reasonable. The actual pay-per-click process is for keywords to be auctioned off by search engines and you bid on keywords that you think are relevant and lead to targeted traffic.
Image Source: Google
Basically, visitors type your chosen keywords into a search engine and target your PPC ad. Then they check your ad. When they are confident in the content, they click on your link and when they do, you automatically pay the search engines an agreed amount for the keywords that brought visitors to your website.
In fact, there are higher value keywords that should receive instant traffic and these keywords are usually broad keywords generating massive traffic due to general references.
Assuming broad keywords, there will definitely be more users targeting your ad. However, if your product/service doesn't live up to expectations then there are definitely no clicks. You can even search online for more information about pay per click.